Privacy Policy

Introduction

RW Dermatology (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide, including but not limited to:

• Name, email address, phone number, and mailing address
• Date of birth and insurance information
• Medical history and health-related information
• Payment and billing information
• Appointment scheduling details

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and browsing behavior. We may also collect information through cookies, web beacons, and similar tracking technologies.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our medical and aesthetic dermatology services
• Schedule and manage appointments
• Process payments and insurance claims
• Send appointment reminders and follow-up communications
• Respond to your inquiries and requests
• Send marketing communications (with your consent)
• Comply with legal obligations and protect our rights
• Improve our website and user experience

SMS / Text Message Communications

If you opt in to receive SMS or MMS text messages from RW Dermatology — for example, by checking the SMS consent box on our contact or VIP List form — you are providing express written consent to receive recurring marketing, promotional, appointment-related, and informational text messages at the mobile phone number you provide.

• Consent to receive marketing text messages is not a condition of purchasing any goods or services.
• Message and data rates may apply. Message frequency varies.
• You can opt out at any time by replying STOP to any text message from us. Reply HELP for help, or contact us at (267) 824-4400.
• After replying STOP, you will receive one final confirmation message and will not receive further marketing texts unless you opt back in.
• We do not sell, rent, or share mobile phone numbers, SMS opt-in data, or message content with third parties or affiliates for their marketing purposes. Phone numbers collected for SMS purposes are used only for our own communications with you.
• Supported carriers are not liable for delayed or undelivered messages.

Information you provide in connection with our SMS program is handled in accordance with this Privacy Policy. If you have questions about our text messaging practices, please contact us using the information below.

HIPAA Compliance

As a medical practice, RW Dermatology complies with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with our Notice of Privacy Practices, which is available at our office and upon request. This website privacy policy is separate from and in addition to our HIPAA Notice of Privacy Practices.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Healthcare providers involved in your care
• Insurance companies for claims processing
• Service providers who assist in our operations (e.g., payment processors, IT support)
• Legal authorities when required by law or to protect our rights

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can control cookie preferences through your browser settings. Disabling cookies may limit certain features of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request a copy of your data in a portable format

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

RW Dermatology
2325 Heritage Center Drive, Suite 119
Furlong, PA 18925
Phone: (267) 824-4400